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SALES / MARKETING / BUSINESS DEVELOPMENT
Technical Marketing Manager
San Jose, CA
Technical Marketing Engineer/Manager: This position will describe, position, and market our company's products and solutions
to customers globally. Key responsibilities of this position will include support of customer engagements, especially responding
to customer tenders and RFx, and lead the promotion of our company's products through the creation of world-class presentations,
datasheets, white papers, and other product marketing collateral.
Description
The position will play a key
role in supporting our company's technical and strategic marketing activities. Leveraging industry and technical knowledge,
analytical skills, business acumen and strong written and oral presentation skills, the successful candidate for this position
will have direct impact and influence on our company's business success by contributing directly to positioning and presentation
of our company's range of products and solutions to customers globally. In addition, this position will assist in analysis
of competitive threats, market opportunities, and develop tactical and strategic plans to address these.
This
position will primarily focus on supporting the sales team in developing business opportunities at customers, and provide
detailed technical, business and corporate support to respond to customer tends and Requests for Information/Proposals (RFI/RFP).
Key areas of activity will include:
* Work closely with sales teams to provide assistance developing customer opportunities
and responding to RFx
* Help coordinate dialog with sales to determine the optimal offer in response to RFx, including
which products to propose, key differentiation messages, and possible commercial offers.
* Organize a wide range of
company resources to respond to customer tenders, including engineering, finance, services, and product planning.
*
Develop responses for complex customer questions in tenders and RFx, including technical compliance and corporate questions.
* Develop standardized responses for common customer questions and manage database of responses to frequently asked
questions (FAQ)
* Provide face-face technical marketing support for customer meetings to present on our company's products,
solutions, and proposals.
In addition to supporting customer bids and proposals, this position will prime our
company's product marketing activities, with activities including:
* Collateral development, including presentations
for use by sales and marketing to position our company's products, solutions and benefits, develop white papers, datasheets
and applications notes
* Represent our company in the industry through participation in technical conferences, workshops
and publications, including preparation of abstracts and speaking/writing proposals
* Analyze and identify new customer
and market opportunities, develop our company's solutions to address these, and champion their successful execution.
*
Competitive analysis, including analysis of competitive companies, products and technologies, and develop attack/defend counter-positioning
Experience Requirements:
* This position requires a strong experience in optical transport systems and applications
(SONET/SDH, WDM) or core data and/or broadband access (DSL, FTTx/PON, cableco) network applications and products.
*
5+ years in either technical or product marketing, sales or applications engineering, or systems engineering in related telecom
technologies.
* Ability to orchestrate multiple virtual resources to manage project deliverables, coordinate cross-functional
projects, and to work in a multi-task environment across organizational boundaries.
* Experience in creating technical
papers, presentations, and RFx response generation, product and/or applications collateral is desirable.
* Excellent
presentation skills, both written, visual (ie: PowerPoint) and verbally
* Knowledge of service provider and carrier
optical network architectures, applications and technologies, and/or knowledge of broadband access and core data networks
* Bachelors degree in Engineering, Science or Business, advanced degree a plus. Job-related equivalent experience will
be considered.
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